At present, many franchise organisations in Australia are still in the discovery phase of social media. You may be wondering whether social media really can create brand awareness for your franchise, drive more customers to your franchise locations and help you sell more franchises.

Done well, with a long term social media strategy, commitment and resourcing, social media can certainly help your franchise business stand out. Your social media activities can differentiate your franchise and set you apart from your competitors and provide an insight to your operations to potential franchisees, prospects and customers.

Growing social media across franchising in Australia

The team at Social Franchising are passionate about the development of social media in franchise organisations in Australia. 

• Networking events: This is an opportunity to meet your franchising peers. We run regular networking events to provide an opportunity for people in franchising involved with social media to get together to share their successes, ask questions and learn new skills. Find out more about the Social Franchising networking events.

• Social Franchising Summit: In 2013, Australia's first social media conference for the franchising industry will be help on Tuesday, 9 April at the Australian Technology Park in Sydney. Find out more>

• Blog: Information and news about upcoming social media events in Australia. Plus case studies and opinion pieces on social media in franchising.  Read our latest blog post>

• Social Media Directory: A social media directory listing  franchisors and franchisees who are actively blogging or using Facebook or Twitter both personally or for business. View social media directory>