Facebook Challenge Day 3

It's already day 3 of the Facebook Challenge and I admit I'm a little late in the day getting this up. To recap, we created a content calendar on Day 1 (more to come on that over the next few days!) and yesterday we had a go at questions that encourage a one word answer posed in the format: What's one word to describe [add something interesting here!]. If this sounds cryptic, jump on to the Social Franchising Facebook page and check it out for yourself.

Today, day 3 of the challenge, I'd like you to personalise your Facebook page by adding a welcome tab. A welcome page is the first thing any new visitors to your Facebook page will see. It is an opportunity to tell these potential fans a little bit about what your page is about and to entice them to click the "Like"  button.  

There are many different apps you can use to easily add a custom welcome tab to your Facebook page. A Google search will bring up a range of different options for you to try. A couple of easy to use Welcome tabs I've used include Pagelever and Pagemodo. Check them out, they provide templates and easy to use instructions you can use to get your Welcome tab up in no time at all!

If you're wondering what content you should put on your Welcome tab, I'd suggest the following:

• Ask potential fans to "Like" your page.
  
• Give reasons why they should like your page - tell them what's in it for them. Have you got special fan offers, useful information on your industry, news, tips, etc.
• Provide an introduction to your business - use photos and a short welcome message.
• Don't forget to add your contact details and tell them about other ways they can connect with you.

Here is my Facebook landing page using Pagemodo. What do you think?

No more excuses, its time to put that Facebook marketing plan in place

I don't know about you but I've been neglecting my Facebook business page for far too long now. I have a small business Facebook page which is slowly increasing its fans. Unfortunately, I don't regularly post to the page, my Facebook marketing strategy needs to be reviewed and updated for the coming year and right now, I must confess that I have no idea what type of content interests my fans. 

My excuse is I'm busy with other things and although I actually have lots of things to post to the page, I have no structure around my posting so I often think about it late at night and then decide its too late to post now so I'll save this post for tomorrow. However, often, tomorrow comes and the same thing happens and I don't get around to updating my fans.

It's certainly a case of "a builders house is always in a state of disrepair" as I'm certainly doing everything right on the Facebook pages I manage and am involved with for other businesses but alas, my own Facebook page is certainly in need of a bit of love and attention.

So this weekend I came up with a plan for my Facebook marketing. I'm sure this idea isn't new but that doesn't matter, the main thing is I have a goal of improving my Facebook marketing and this is what I'm going to do:

1. Develop a Facebook content calendar to forward plan my activity on Facebook.
2. Really try to get an understanding of what my fans want by keeping track of what works and what doesn't.
3. Try something new every day with the goal of either increasing my fans or improving engagement on my page. 
4. Share what I'm doing on my Facebook page so my fans can also benefit by trying some of these things themselves.

Join me on the "Something New Everyday Facebook Challenge"

So let me invite you to join me on the "Something New Everyday Facebook Challenge" where starting Monday I'll be trying a mix of things on and off the Social Franchising Facebook page with the goal of finding out what works and doesn't work regarding engaging my Facebook fans and also to grow my fans base.

So what are you waiting for, jump on Facebook and "Like" the Social Franchising Facebook page so you can join me on the "Something New Everyday Facebook Challenge".

How do you maintain engagement and activity on your Facebook page? What type of content work best? What have you found to be the best way to promote your Facebook page and grow your fans? Please share your tips in the comments below.

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