It's already day 3 of the Facebook Challenge and I admit I'm a little late in the day getting this up. To recap, we created a content calendar on Day 1 (more to come on that over the next few days!) and yesterday we had a go at questions that encourage a one word answer posed in the format: What's one word to describe [add something interesting here!]. If this sounds cryptic, jump on to the Social Franchising Facebook page and check it out for yourself.
Today, day 3 of the challenge, I'd like you to personalise your Facebook page by adding a welcome tab. A welcome page is the first thing any new visitors to your Facebook page will see. It is an opportunity to tell these potential fans a little bit about what your page is about and to entice them to click the "Like" button.
There are many different apps you can use to easily add a custom welcome tab to your Facebook page. A Google search will bring up a range of different options for you to try. A couple of easy to use Welcome tabs I've used include Pagelever and Pagemodo. Check them out, they provide templates and easy to use instructions you can use to get your Welcome tab up in no time at all!
If you're wondering what content you should put on your Welcome tab, I'd suggest the following:
- Ask potential fans to "Like" your page.
- Give reasons why they should like your page - tell them what's in it for them. Have you got special fan offers, useful information on your industry, news, tips, etc.
- Provide an introduction to your business - use photos and a short welcome message.
- Don't forget to add your contact details and tell them about other ways they can connect with you.
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